Select Work 2000 - 2010
Worked in a music start up and digital agencies before, during and after the great tech bubble. Also freelanced for two years during the great recession (I sense an economic pattern). Here are some highlights in no particular order.
Delta Air Lines (Relationship and Direct Marketing)
As ACD in a digital agency, I was asked to lead the creative foray into direct marketing that included print and mail. Split time in-house at Delta and at agency creating single stream of multi-channel loyalty and acquisition efforts for Sky Miles program. Created hugely successful “Tickets for Life” promotion that ran for multiple years.
Assigned to GM.com team as copywriter. Participated in the design and launch of the world's first online vehicle owner's center, customized sites for customers based on Vehicle Identification Number. Supported with direct marketing and helped grow agency business to GM.com.
As marketers, we're in the Idea Business. I've often been asked to lead brainstorms or partner with companies early in the process to come up with ideas or concepts they can "sell" to others. These examples include:
Subaru Share the Love campaign digital launch
Dewar's "Repeal Day" promotional concepts
Western Union mobile campaigns
Colorado Lottery website and media pitch
VUKA energy drink packaging and website
Website for launch of Joe Henry's "Tiny Voices" album