Rob Silk
Strategic Creative Executive
I’m a marketing leader specializing in storytelling and team-building.
My experience in brand management, departmental leadership and copywriting/content at digital, B2C and B2B marketing companies has given me a unique perspective on business strategy and creative problem solving.
I’ve built creative teams within agencies and, most recently, for a $60 million organization. I’m fluent in recruitment, personal/professional development, budgets and workflow. I take pride in identifying individuals’ strengths, managing with transparency and offering support and inspiration rather than ego without substance.
In a nutshell, I create branded stories worth telling and teams worthy of trust.
Work Experience
Director of Creative Services
Denver Center for the Performing Arts
2014 - Present
Partner with C-Suite to direct creative strategy and execution of all marketing for nation’s largest non-profit theatre organization. Introduced the brand refresh I led at my previous agency to the organization and the marketplace.
Content Director
Faction Media
2010 - 2014
Created content marketing and copywriting team at digital and brand agency. Responsible for new department vision, client service, new business development, creative strategy and product quality.
Freelance Creative Direction
2008 - 2010
Creative consultant for a variety of clients and media. As an agency partner, brainstormed new campaign ideas and digital experiences. As a client partner, helped with strategic planning, brainstorming, and copywriting.
Digital Creative Director
McClain Finlon Advertising
2006 - 2008
Hired to rebuild digital practice at a traditional B2C agency. Integrated creative concepts, interactive strategy and execution, new business development and presentation, and team management. Clients included Dell, Qwest and Vail Resorts.
